About Kindloop

Kindloop is building PassIt, a pay-it-forward gifting app. Send a friend a $5 coffee or treat by text link. To claim it, they buy a gift for someone else. Every claim keeps the kindness moving.

We're starting with one college town and a goal of signing 20 local cafes. A live chain map will show how far each gift travels, and our launch plan includes a longest-chain contest to get the first loops going.

Our idea is simple: small gestures can go further when there's always a next person. Local cafes are at the heart of it, with a 15% fee on redeemed gifts and opportunities for brands to sponsor chains.